The Alicante Commercial Guide site is a system of web-based information that has been created with the idea of offering an environment of interactive consultation and communication on commercial activity in Alicante. We view the Site as one where users can interactively consult the commercial itineraries and create a directory of Alicante retail establishments. The page was conceived to allow two types of consultations by users. First of all, consultations of commercial itineraries which have been designed to allow users to get to know Alicante by visiting some of its most innovative business establishments. It is composed of four itineraries through the most elegant sections of the city which are of most interest to tourists. For each itinerary selected, users may search for the shops they wish to visit on each itinerary by category, zone or name. At the same time, users are provided with a series of milestones or place of interest on the itinerary: streets, squares and monuments. If they wish, users can create their own itineraries for visiting the city and its businesses since the website has a simple tool that allows them to design their own itinerary. On the website you will find a complete list of the businesses included in the guide and a tool for searching through the establishments by category, zone or name. Both the proposed itineraries and the complete list of businesses are accompanied by a map which can be consulted at any time.